There's one thing that will turn me away from a dealer these days. I used to tolerate it, because I thought there was no other choice.
That one thing is lies.
Example... I need a part. I need to be able to buy that part in time to get it on the machine to have it rideable by the next weekend.
I order the part. But, I ask when it will ship or be available.
I explain to the order taker that I will buy the brand new part anyway, but if it isn't available by next weekend I need to know now, so I can source out a used part or do a make-shift fix and hope it works so I don't miss any riding.... But will still buy the brand new part.
There are after all only so many weekends of snow to ride on. So missing one weekend takes a huge chunk of riding out of a season.
So... The person assures me the part will be there by Friday without question, swears by that statement, etc. OK fine. I don't need to source out the part or attempt a fix for the Tuesday, Wednesday, & Thursday, because this person is 100% sure I will have the part in my hands on the Friday.
I call on that Friday, the person who originally took my order is on vacation. The other person I have on the phone now offers to help me. Well, this person looks up the info, and proceeds to tell me that the part has been on backorder for 3 weeks, and that this information would've been available to the person who originally took my order. bang your head
So... Because the original person either lied to me, or didn't care enough to find out if it was back-ordered, or to call me when he found out it was backordered... I obviously lost a weekend of riding because it was now too late to source out a used part or figure out a make-shift fix.
For me, it's not all about price... It's all about the ride... And being able to ride as much as possible when there's snow on the trials.
I understand it's a pay to play sport, and I don't mind paying a little more to support my dealer if I get the customer service that money is supposed to buy.
Also, no dealer has ever burned me, that I know of. It's about being honest, and about understanding that losing riding time because of them is a major foible.
So for me... Yes... Quality of service, parts availability, expert knowledge, etc. are all critically important too and most dealers I've been to have a lot of this going for them.
But they can blow all of that away if they aren't honest and if their lies costs me riding time.