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Arctic Cat announces Claude Jordan stepped down as chairman and CEO
Jun 02, 2014 - 8:52 AM - by Krom
 Quote:
6:31 am Arctic Cat announces Claude Jordan stepped down as chairman and CEO; Chris Twomey, former chairman and CEO, and current board member, named interim chairman and CEO; reaffirms FY15 guidance (ACAT) : Co announced that Claude Jordan has stepped down as chairman and chief executive officer. Chris Twomey, who served as Arctic Cat's CEO for 24 years, and also is a former chairman and a current member of the board of directors, has been named interim chairman and CEO. The board is beginning a search for a permanent CEO.
Things are looking up for the team from TRF. The stock may take a hit.. but quality and parts availability are sure to get better.
3 Replies | 585 Views
Arctic Cat ATV Sales Up
May 14, 2014 - 4:05 PM - by NickJ

As the UTV market has exploded in recent years, ATV users are continuing to throw a leg over instead of sitting behind the wheel, and Arctic Cat's CEO, Claude Jordan, is one of them.

Since the Arctic Cat Wildcat was launched in 2011 as a real contender to the resident big man on campus, the RZR, a lot of research and development has gone into making the Wildcat line a big hit among UTV buyers. But what about the ATV, the original bread and butter for summertime off-road hooning, working, and general transport? Fear not, Arctic Cat has their hands firmly planted on the handlebars and continues to crank out great ATVs.

Claude Jordan, is a firm believer in the power of the ATV and the need for continued presence in that market. He stated that many of the ATVs are used as utility vehicles and allow users to move around smaller areas due to the maneuverability and size compared to that of UTVs.

Another thing that is driving buyers toward the ATV is the substantially smaller sticker price. Many ATVs can be had for under $8,000, while the UTVs start in the low $10,000 territory. The 500 is Arctic Cat's premier seller, with a starting price just over $6000, it is a veritable bargain as compared to the hulking price tag of the Wildcat 4X Limited which will dig into your pocket to the tune of $23,699. At a quarter of the price, you get a lot of bang for your buck going the way of the ATV if that is what your needs require.

Arctic Cat’s ATV/side-by-side sales increase of 12 percent in the Dec. 31-ending third fiscal quarter was credited mostly to the Wildcat X Limited and the Wildcat 4X. However, ATVs also played a role in that improvement. The star of the lineup has been the company’s mid-size 500 model.

“The ATV 500 value model has been a huge hit for us,” Jordan reported. “That’s the one where a couple of us have a model out there that we’re competing against, and so Polaris, for example, used to have a 500 carb, did away with that, came out with the 570 EFI. We countered with a 500 EFI and priced below it, and so we’re not selling anywhere near what Polaris does … but on a percentage growth basis, that model has probably jumped 800 percent in year-over-year growth, so significant growth there.”

“I would say across the board, our 700 series continues to do very well,” Jordan said. “Our 400/450s, they continue to do well. In fact, actually, any of those smaller ones, the 400/450/500, because the market is so big, that’s truly the largest segment out there, but they continue to do well also.”
To keep sales in positive territory, Arctic Cat will continue innovating on the ATV side, even as it expands its side-by-side lineup. The company has focused heavily on R&D as of late and increased its research and development investment by 20 percent through its fiscal third quarter. Jordan says innovation is the best way to keep customers interested year after year.

“You have to invest in R&D, whether it’s as simple as re-skinning an ATV, so the customer can get excited about something — give them a reason to come back in and buy it. Or... [Read More]
0 Replies | 572 Views
2015 Ride More Sneak Peak Time is Running Out
Apr 14, 2014 - 5:34 PM - by NickJ

April 15 is your last day to take advantage of great deals on 2015 Arctic Cat snowmobiles. Get great financing for 60 months, a 3-year warranty, free 1-year Cat's Pride™ membership, and up to $300 in Cat Cash or a Limited Edition Leather Jacket. Don't delay. See your nearest Arctic Cat dealer today.

Arctic Cat 2015 Ride More Sneak Peak
0 Replies | 730 Views
Ford Dealership Tries out the Arctic Cat Brand ***UPDATED
Apr 04, 2014 - 12:22 PM - by NickJ

Strange things are a brewing in Nebraska. The town of Minden has a Ford dealership that has decided to double down and start offering the Arctic Cat line right next to the F150's, Superduty's, and Focus's (Foci? Not sure how to pluralize that.). Big John has decided to draw on his experience of owning a John Deere dealership during the years prior to getting into the Ford game.

The rural town has a unique draw for such a business model. It is smack dab in the middle of farmland. Minden also sees a large cattle auction with a coinciding trade show, and the annual Nebraska Cattleman's Classic which draws loads of farmers and ranchers to the town from the surrounding area.

Since the introduction, Big John has seen several complementary buys. Someone walks in to buy a Ford and walks out with a Ford AND and Arctic Cat, and vice versa. Seems like a good fit!

The dealership has not been doing it long enough to say for certain that it has boosted sales, but it is certainly a great idea! I wonder if the plan could work anywhere else in the country. I find it odd that they are keeping the web presence separate though. They have a page for the Ford Dealership and a page for the Arctic Cat side as well. I could not find any links on the Ford page to the Arctic Cat side. Perhaps it has something to do with Big Brother FoMoCo.

Check them out here: ARCTIC CAT for Sale | ARCTIC CAT Dealer Minden | Big John's Ford | Minden, NE 68959

And here oddly: Big John's Ford - Your Minden Nebraska Ford dealer for new Cars, Crossovers, SUVs, Trucks, Commercial Trucks and used vehicles sales and service. Located at South Highway 10, Minden, Nebraska 68959.

Sauce: Auto dealership brings Arctic Cat into the mix | Powersports Business


****UPDATE: So they have 3 sites. I assume that the .net is the one that they show FoMoCo, the .com is the one they advertise, and the link above is the microsite for Arctic Cat. Check out the .com here: Used Cars Minden | Used Car Dealers | Big John's Ford | Minden, NE 68959
2 Replies | 755 Views
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